Traditional associations and nonprofits are at a crossroads (video).

The decisions made in the next few years will determine whether one can continue to play a vital role in shaping industry, profession or societal issues. The very franchise of an organization is at stake and no one can assume past performance guarantees stakeholder loyalty.

Disruptive technologies, new more open business models, and content co-creation, taps the passion and imagination of people from the Boomer to the Net generation at a time when the “power to associate” is open to anyone without the need to join traditional organizations. These people choose not to engage their talents in more
traditional channels, but they are “volunteering” in new ways that shed bylaws, policy manuals, and unwritten rules that have served as barriers to creative self-expression.

As is often the case when tradition bangs up against change, those who helped create traditional models work to maintain cultures and methods that control or give entitlement to a few. This is seen by some as a narrowly defined model that is too slow, too worried about experimentation, and too little diverse of mind or experience.

This blog is about finding and renewing one’s ability to create value that customers, members and other stakeholders will consider “essential” as a product or service experience and a “relationship” they can ill afford to lose.

I call this blog a “resource for remixing the 21st Century association” because at the heart of this change lies the need for us to rethink, redesign, and reconstruct much about how we determine value, strategy and infrastructure in an “networked information” age shaped (and ultimately driven) by the largest wave of creative and knowledgeable people the world has yet known – the Millennials or NetGeneration.

NetGeneration versus Boomer

Now in their teens and twenty’s, they are larger than the boomer generation and a global phenomenon.

Global in Size

Fueled by the explosion of technology and innovative business models and the success of the open source and creative commons movements, we are entering a “perfect storm” of unprecedented change.

At the heart of this battle is understanding how to create “essential value” through customer-driven product and services where the end user is engaged throughout the entire process of development.

opensource.association will cover several areas of focus featured in sections (see horizontal navigation above) that will address:

  • Case 4 Change – identifies disruptive market forces that impact our organizations and attempts to help express the case for why leaders need to rethink and retool
  • Open Business Models – presents examples of innovators who are creating essential value and capturing a share for themselves
  • Product Co-Creation – peer production (volunteer contributed content) and crowdsourcing (paid contributor content), and “content co-creation” (combination of the two) examines a new means of production for the global knowledge economy equally as revolutionary as the “assembly line” was in the last century…content by the people for the people
  • (Profiting from) Social Responsibility – showcases thinkers and their ideas that illustrate the business case for proactive, value-based strategies that embrace social responsibility with a profit motive
  • Innovation + Design – increasingly the power of good design is creating dramatically better customer experiences with products and services in an age of interactivity and global consumerism while the need for building innovation processes are needed to deliver radical/discontinuous innovation

You will also find books and links to other web resources to help you examine and plan better customer experiences around products and services.

Best Wishes,

Peter Turner

jns-pturner@comcast.net (private)


Profiles on Linkedin.com and Xing.com


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