Looking for A New Way to Engage Your Members?

31 10 2007

An interesting post comes from the authors of the Experience Economy. They list what they refer to as a “ladder of models of engagement” using various kinds of open innovation “co-creation” methods for developing products and services. Some of these such as crowdsourcing, crowdfunding, peer production, and open business models have been showcased here on os.a previously.

From their site:

What exactly is the peer to peer dynamic we so often refer to in our contributions? The important shift to remember is in my view the following: instead of institutions dealing with what are assumed to be atomized individuals, through mass media, directing products to ‘passive consumers’, it should from now on be considered that such individuals are always already connected through peer groups. Not just one, but a multitude of them, both pre-existing, but also intensional networks that are purposely formed at various point in life, in order to achieve specific goals. This turns institutions into facilitators and enablers.

To see what this means in terms of relationships between institution and community, we have created a ladder of participation model, which comes in two parts. The first starts from the point of view of the for-profit institution, and considers the degree of participation that will be allowed. In this context, the initiative comes from the company, and though there may be pressure by its ‘consumers’, the political framework is controlled by the corporation. Such a model has been worked out by Xavier Comtesse, and he calls it the direct economy model.


Grow…Live…Make A Difference

24 10 2007

It’s All about Growth

Growth is perhaps the most critical measure to determine one’s impact in the world.

  • Natural systems from plants to animals need to grow to survive and thrive
  • Organizations need to grow to demonstrate relevance among its constituents, stakeholders, and society
  • Professions and industries need to grow in order to create economic, societal or environmental value defined by those they serve
  • People need to grow as a means of reaching their potential for creating wealth in as well-rounded a way as we can (financially, intellectually, emotionally) to impact not only ourselves but also others positively

Absent of growth, we atrophy. We fall into practices that deliver less value to ourselves and those around us. And ultimately, we draw more and more life sustaining resources away from what matters to prop up what doesn’t.

Expanding Perspective & Market Opportunity

The true purpose of this blog has always been about seeing things differently and then seizing the opportunity you find.

My sabbatical draws to an end of this month, a nine month period of self-reflection, passionate study from a different perspective, conversation and debate with peers, and future planning. What I learned and experienced I shared in os.a in part to capture my discoveries but also to share them as a way to inspire others in their own journey of discovery in open innovation.

I continue on my own path with the exciting news that I shall be working to assist US-based associations develop global growth strategies and the means to execute them. In my role as Director of Business Development US Institutional Market for the MCI Group, an international association management consultancy and service center located in 20 cities and 13 countries around the world.

Having developed global growth strategy for two international associations, I am eager to collaborate with MCI Group to help other associations develop new opportunities for growth by developing country-specific entry strategies and offering local management services in Europe and Asia from marketing, business development, training, meetings, membership development to publishing.

I hired MCI years ago to re-open a European presence which led to strong membership and product growth, I look forward to sharing their capabilities and track record of experience with my colleagues in association management.

After all, it is all about growth.

os.a… Continues!

My passion for open innovation has not ended. In fact, I hope to spread its potential. So this blog will continue by covering a wide variety of practices, new studies, and views on how we can apply open innovation.

In the coming weeks look for more stories on value networks and some really useful tools like value creation analysis, impact and exchange analysis.

See you then.


Global Platform for Innovating Sustainable Materials & Products Announced

9 10 2007

Material ConneXion Inc., McDonough Braungart Design Chemistry LLC (MBDC) and the Environmental Protection Encouragement Agency (EPEA) announced a strategic collaboration to create a global platform for developing innovative sustainable materials and products.

Together they will provide services that will help companies expand their ability to innovate and create higher-quality, more sustainable products and processes.

The relationship will help to promote and disseminate Cradle to Cradle design principles by providing greater global access to Cradle to Cradle material information, certification and product development.

As of January 2008, Material ConneXion’s libraries around the world will feature Cradle to Cradle Assessed and Certified materials, and in collaboration with MBDC and EPEA, they will offer Cradle to Cradle Certification and Cradle to Cradle product development.

By pushing for better product design, smart production processes, and a greater use, re-use and recycling of defined, ecologically intelligent materials, companies can incorporate environmentally conscious planning into their own frameworks. To facilitate this, Material ConneXion, MBDC and EPEA will jointly offer the following services: workshops providing an understanding of Material Intelligence, Sustainability and Cradle to Cradle design principles; material assessment, process evaluation and certification; and sustainable material/product development.

About Materials ConneXion

Material ConneXion offers four indispensable assets to architects, designers, and manufacturers.

  1. The Advanced Materials Solution Team advises in the development of materials and products by providing crucial material intelligence gained through extensive research.
  2. Subscription-based Material Libraries on three continents maintain over 4,000 materials reviewed by an independent jury on a monthly basis.
  3. Material ConneXion LABS-temporary library exhibition installations-and Innovation Alerts-keep companies, universities and non-profits on the cutting-edge. New materials create innovative design solutions, provide more sustainable options, and accelerate the design development process.
  4. Dynamic material dialogue is essential to this process, and so Material ConneXion is committed to its creation through active Public Programming, including exhibitions, an annual conference on materials and design, and MATTER magazine, published quaterly. This December, Material ConneXIon will publish its second book, Ultra Materials: How Materials Innovation is Changing the World.

About MBDC

From a June 2007 post here on os.a .

About EPEA

EPEA is an independent scientific research institute based in Hamburg, that develops Cradle to Cradle product solutions. EPEA aligns products to Cradle to Cradle design goals with tools that have been developed for this purpose. Cradle to Cradle design makes products possible that are economically successful, healthy for users and supportive for the environment and future generations.

Their innovative design not only addresses appearance and functionality, but it also addresses the definition of their composition and enables a new dimension of quality and security of these products along with their material flow cycle. By integrating economic, social and environmental aspects, they are superior to currently produced and available products.

EPEA’s driving goal is to not only reach positive effects for end users by aiding in the development of healthy products, but also for the environment in general by way of safe products for consumption and products of service, where technical nutrients are recovered and processed, based on EPEA’s Intelligent Product System (IPS).

opensource.association – Post Archive – Fall 2007

3 10 2007

Here is the post archive for Fall 2007 covering Qtr3 2007.

The Walled Garden Strategy Loses Another One – FT.com

Further evidence of the Long Tail’s impact on opening subscriber-only content to draw prospects in through free consumption.

Predicting Customer Need, Trends, Challenges Via Prediction Markets

Real-time customer feedback + interactive, compelling customer engagement = better intelligence on needs and concerns of the customer.

Inbox Disease – Productivity Lives Beyond Email

If you want to be more productive you need to rely less on email…sorry blackberry addicts.

Open Business Model Player InnoCentive Radically Expands Its Markets

Not just for chemists anymore… try engineers, computer scientists, mathematicians, designers, and business professionals. It’s your move.

Your Future Is in the Hands of Others

Content and product co-creation is fast becoming a required management discipline and will force you to adjust how you engage your members. Participation is the 5th P.

Gallup: Cultures That Promote Strengths & Engagement = Better Products & Services

Research suggests orgs who have systems to manage and build on the strengths of your staff and volunteers and then adjust their roles to play to those strengths perform better than those who don’t.

Which Builds Trust & Innovation Better: Networks or Hierarchies?

Command and control hierarchies require networks to innovate or risk becoming anachronistic.

A Wealth of Networks – Value Creation for the 21st Century

The global knowledge economy has caused fundamental change in how value is designed and produced. Networked systems is the new engine and there are different kinds for different purposes.

Does Facebook or MySpace Command Marketshare? Depends Where You Live

There is no single dominant player among social networking services globally.

What Is Customer/Member Engagement?

A multi-level look at creating an organization and products/services that deliver personalized value to customers – org strategy, product design, customer experience.

Want to Innovate? Promote Open, Dynamic, Diverse Participation

HBR says develop an end to end disciplined approach for turning an idea into a product or service from idea generation to conversion to gaining market acceptance.

de Tocqueville revisited – an open letter response

If the 19th Century social scientist were alive today, could he offer guidance on how associations should adapt its closed model to become more open to promote innovation and better participation?

Open Innovation Bloggers – Cures, Geo 2.0, Wikipatterns & More

Some great resources on Web 2.0…like a information portal on using wikis for a host of projects. Must read.

Amazon Broadens the Long Tail for the Citizen Content Publisher

If you havent heard of CreateSpace, you should. Now your members can sell their own works via a free Amazon-like e-commerce system. This ties neatly with other open access publishing systems.

Must Watch TV- InnoCentive’s Business Model Explored

Learn about the “intermediary market” open business model from the CEO himself.

DIY Community Turns Good Ideas into Profitable Ventures

Another excellent open business model player called Big Idea Group for associations to model.

Think Different

An engaging video that demonstrates the difference that Web 2.0 can add to your member/customer experience strategy.

Blogger Buzz on Associations, Conversations and Managing People

Some great posts from the association blogger world.

How Business Uses Web 2.0 – It’s All About Relevance Says McKinsey Study

Research from McKinsey shows blogs, wikis and web services are paying off.

Lego My Favorite Movie…Brick Head!

A break from the action brought to you by Lego and Monty Python.

Form Venture Capital from Your Own Customers

Great idea with no funding source? Work it through your own customer base using crowdfunding strategies.

Combine Learning While Co-Producing News & You Get Youth Radio

Internet radio combined with online community. Youth Radio shows how new media could drive content consumption. Imagine your association offering such a service.

Open Innovation Research Feature on opensource.association

os.a now tracks research in open innovation and shares the best. Link can be found off the right hand column.

McKinsey Study on User-Generated Content Confirms the LongTail

Another McKinsey study this one shows how the Long Tail is catching on with business.

Katrina Requiem – Two Years On

Beauty from the horror that remains Katrina-ravaged New Orleans.

20 Slides, 20 Seconds = Great Fun, Great Pitch

A great way to share ideas fast…powerpoint with a twist.

Trust & Transparency – AMA and Sermo (Part 2)

An update on the AMA’s new service provider Sermo and what’s wrong with it.

Trouble Building Community or Custom Products and Services? Try the Lead User Method

MIT Sloan’s product development strategy that let’s you innovate with your leading edge customers.

More Companies Using Product Co-Creation Strategies

If a small audio company can run a 12,000 member customer community to help them develop their products, why do associations have so much trouble?

A Moment for Sober Reflection

According to the US Department of Labor, 1 in 4 people have been with their current employer for less than one year and 1 in 2 less than 5 years. And they say that today’s students will have between 10-14 jobs by their 38th birthday.

ASAE Annual 2007 – Innovation through Sustainability, Inclusiveness, Customer Need

From the ASAE Center Annual… on what a social responsibility strategy ought to be and an argument for “opening” the governance and product development processes of old closed association models.

ASAE Annual 2007 – Hiding in Plain Sight: Open Innovation + Product Development

Another post on ASAE Center Annual… Closed ended models of governance and product development in an era of open innovation and product co-creation is THE CANCER in association management today.

Open Innovation to Promote Sustainable Development & Social Innovation – ASHOKA

Spotlight on ASHOKA and Changemakers.

DIY Private Label YouTube Video Channel

Perhaps one of the most important lessons from the recent US Presidential Debates that featured the Democratic candidates on CNN and YouTube was not the user-generated videos but the CNN/YouTube video channel itself.

Online Community Around A Running Shoe?

A look at Nike’s NikePlus site and a lesson in how to develop a community around a product.

Free Online Peer Review Management Tools

The proliferation of free applications now extends to the online management of the entire peer review process for conference/journal content management.

Businesses That Excel at Customer Experience Mgmt Lead in Profitability

Forget GE or WallMart, the most profitable models are not driven by operational excellence but rather by superior customer experience. Here’s the proof.

Minnesota Public Radio Proves Open Innovation Journalism Works

A lesson in how to redesign your publishing operation from the folks at public radio.

Further Evidence Wikis and Blogs More Productive Than Email

Social Computing News reports how another company (this time Motorola) is increasing productivity and communication by relying less on email and more on a variety of networking tools like wikis and blogs.

Gannett’s Content Co-Creation Experiment Seems to Work

In the August issue of Wired magazine (page 86), you’ll learn that the model combining content co-creation strategies and hyper-local advertising looks to be a winner.

More Evidence Shows Community Drives Product Sales

A 2006 Forrester Research survey that further demonstrates the power of online community to boost customer interaction and purchasing.

HBR Launches Virtual Case Studies Around Reader Community

Harvard is cultivating Community by extending the customer experience of their paper based journal.

Customer Complaints Increase in Production Value Product Co-Creation

If you ever wonder how creative your customers or members might be, this example is a hilarious one. Letters of complaint pale in comparison. Viewership is over 1.8 million.

Sharing Pre-Published Emerging Research Results & Other Ideas

Nature Precedings is a place for researchers to share documents, including presentations, posters, white papers, technical papers, supplementary findings, and manuscripts. It provides a rapid way to disseminate emerging results and new theories, solicit opinions, and record the provenance of ideas. It also makes such material easy to archive, share and cite. The whole service is free of charge.

Trends in Content Co-Creation as “Citizen Media”

Dan Gillmor, director and founder of the Center for Citizen Media and the author of “We the Media: Grassroots Journalism by the People, for the People,” shared some interesting perspective on trends he is seeing.

The Emerging Business Unit As An Innovation Engine

A 2003 London School of Business Innovation Study shows that organizations who focus solely on “incremental” product or service enhancement cannot stem decline in their own market as they mature and new players come online.

User Product Innovation Examined @ MIT

Empirical research is finding that users rather than producers are the actual developers of many or most new products and services, and that they are a major locus of innovative activity in the economy.

Emerging Business Units As A Means to Develop Innovation with Customer Involvement

A six person team from the Economist magazine group were tasked to create an innovative web-based product, service or business model by July 2007.

Business Will Profit through Energy Efficiency and Better Design

Amory Lovins, CEO of the Rocky Mountain Institute, delivered an interesting presentation at the last AAAS Annual Meeting demonstrating various opportunities for business to grow and profit through better process and product design.

Blogging + YouTube-Styled Video = Financial Fun from Wallstrip

Here is a site that offers quality content along with a good helping of tongue-in-cheek comic relief to prove that new media and blogging can combine to create a refreshing alternative for engaging your audience.

CRM Delivered by Co-Creating Products & Services

Martha Rogers from One-to-One fame urges content providers to adapt their design and production systems to involve the end user.

Solutions Designed by Nature That Business Needs

Business has some great opportunities to learn how Nature has designed elegant solutions for some tough man-made problems. Unfortunately, business interest has been slow except among a few innovative thinkers. Here is a sample from Nature’s database of best practices.

Creative Commons Founder to Tackle the Opacity of American Politics

Lawrence Lessig is shifting gears and backing off as a leader working to rebalance the world of copyright, trademark among others. He sees a new challenge. One that in his view has made American politics and government less effective and efficient…The American Political Process.

Can Cradle to Cradle Spur Innovation? Spread the Word

The future is not about cutting back and doing without. It’s about rethinking how we design our businesses and products or services to be more efficient, less wasteful, more profitable, more sustainable.
New Media Breathes Life into Old World Publishing & Research

The thinkers at JoVE the Journal of Visualized Experiments believe you can use the Internet to create entirely new ways to conduct and disseminate research by “employing visualization to increase reproducibility and transparency in biological sciences.”

One Company’s Progress in Achieving “Eco-Effectiveness” – A Look Behind Herman Miller

An interesting interview conducted by GreenBiz.com with Paul Murray, Director of Environmental Health and Safety for Herman Miller, sheds light on the vision and commitment required to innovate by pursuing a sustainable business strategy.

The Walled Garden Strategy Loses Another One – FT.com

1 10 2007

The Long Tail seems to be adding more converts. Now it’s the Financial Times.

Yesterday they announced:

“Newspapers have until now chosen between offering their content free, or charging on a subscription or “pay-per-view” basis. But Ien Cheng, publisher of FT.com, said the site would pioneer a new approach from mid-October. Articles and data will be free to users up to a total of 30 views a month. They will then be asked to subscribe for access to more material.

The change would allow bloggers and news aggregators to link to material previously available only to subscribers, Mr Cheng said, adding: “The figure of 30 is not random. We have studied carefully how people come to the site. We have always believed that the journalism we produce is worth something to our core users.

This new model allows us to keep to that principle while making sure that our material is also made freer to the web universe.”

Closed vs Open

The tug-of-war between the walled-garden and open-plain strategies is a fundamental tension in many markets. For instance…
Credit Cards

First, there was BankAmericard when it was exclusive to Bank of America. Then along comes Master Charge (later known as Mastercard) developed by smaller banks to compete with BOA and everyone could compete.

Personal Computers

Apple rolled out the Macintosh and Microsoft countered with Windows and ran away with the desktop computing market.

It’s The Network

Hosanagar Wharton a professor of operations and information management believes that the open-plain approach makes the most sense in the long run. By restricting the ability to develop applications, you ultimately limit the utility of your own product or service for consumers and thus its value.

Google has taken an open approach with its Google Maps service. It provides a mechanism by which other outfits can integrate or “mash up” its maps into their web pages. That has encouraged other companies to use the service.

YouTube, which Google bought last year is another. With YouTube, anybody can upload any content and offer it. The customers are the broadcasters of openly available content.