Does Facebook or MySpace Command Marketshare? Depends Where You Live

10 09 2007

Considering building a social marketing presence for your association on MySpace or Facebook? Well you might be building it in the wrong place if you have global growth plans in certain markets of the world.

(With your mouse right click on the map and select ” view image” to see a larger view) has run the numbers from Alexa and offers the following eyeopening data for you folks seeking access to certain markets around the world. Some patterns from the data:

  • Orkut leads in the Indian subcontinent, as well as Brazil
  • Facebook is stronger, internationally, than MySpace, with surprising strongholds in the Middle East
  • is the most international of all the social networks, leading in Peru, Colombia, Central America, and other, scattered countries such as Mongolia, Romania, and Tunisia
  • Both Bebo and Skyblog follow colonial patterns, the first strong in smaller English-speaking countries such as Ireland and New Zealand, and the latter in Francophone countries
  • Friendster, the original social network, leads all across Southeast Asia
  • Fotolog, a photo service defeated in the US by Friendster, has re-emerged as the dominant social network in Argentina and Chile.



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