Gannett’s Content Co-Creation Experiment Seems to Work

24 07 2007

Last Spring we featured Gannett’s new strategy for news production that invites the news consumer to become part of the news gathering and dissemination.

You can read the earlier post that covers the whole strategy here.

In the August issue of Wired magazine (page 86), you’ll learn that the model combining content co-creation strategies and hyper-local advertising looks to be a winner.




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