Business Will Profit through Energy Efficiency and Better Design

11 07 2007

Amory Lovins, CEO of the Rocky Mountain Institute, delivered an interesting presentation at the last AAAS Annual Meeting demonstrating various opportunities for business to grow and profit through better process and product design.

Lovins co-founded and leads Rocky Mountain Institute (, an independent, market-oriented, entrepreneurial, nonprofit, nonpartisan applied research center that creates abundance by design. Much of its pathfinding work on advanced resource productivity and innovative business strategies is synthesized in Natural Capitalism ( More than 80 Fortune 500 firms have lately used or invited RMI’s consultancy.

Click on the image to watch his presentation.




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