Open Innovation Strategies in Today’s News

18 06 2007

What took them so long?

Washington Post

From quirky Internet start-ups to industrial titans, companies are increasingly outsourcing segments of their business to sources in cyberspace — much as they began shifting production overseas a generation earlier. This process, known as crowdsourcing, means that work once done in-house, from design and research to information-related services and customer support, can now be farmed out, tapping new expertise, cutting costs and freeing company employees to do what they do best.

Sadly, I wouldn’t call it outsourcing. It misses the point about the opportunities available to explore more open methods of value creation. P&G hasn’t outsourced its $US1.5 billion R&D operation. They just use open source as another means of being innovative.


free hit counter

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: