Open Innovation Strategies in Today’s News

18 06 2007

What took them so long?

Washington Post

From quirky Internet start-ups to industrial titans, companies are increasingly outsourcing segments of their business to sources in cyberspace — much as they began shifting production overseas a generation earlier. This process, known as crowdsourcing, means that work once done in-house, from design and research to information-related services and customer support, can now be farmed out, tapping new expertise, cutting costs and freeing company employees to do what they do best.

Sadly, I wouldn’t call it outsourcing. It misses the point about the opportunities available to explore more open methods of value creation. P&G hasn’t outsourced its $US1.5 billion R&D operation. They just use open source as another means of being innovative.

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