When Is a Product Promotion Not a Product Promotion?

13 06 2007

Answer: When it’s a blog and a podcast designed to entertain your customers along with a two way call-in show.

Huh?

Well that is precisely what the irreverent kids at skinnyCorp have cooked up to keep their community engaged, talking, and aware of the upcoming “summer sale.”

Sounding more like a radio show than a promotion, their online DJ Charles did this gig on a volunteer basis until fairly recently when he joined the staff. Talk about WOMM. Listening to the show you forget this is a corporate podcast.

But given its demographic it plays to its mainstream audiences’ interests.

Here is a sample.

Where might your own WOMM imagination take you? Do you trust your members enough to let them participate to create buzz for your products?


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