When Is a Product Promotion Not a Product Promotion?

13 06 2007

Answer: When it’s a blog and a podcast designed to entertain your customers along with a two way call-in show.


Well that is precisely what the irreverent kids at skinnyCorp have cooked up to keep their community engaged, talking, and aware of the upcoming “summer sale.”

Sounding more like a radio show than a promotion, their online DJ Charles did this gig on a volunteer basis until fairly recently when he joined the staff. Talk about WOMM. Listening to the show you forget this is a corporate podcast.

But given its demographic it plays to its mainstream audiences’ interests.

Here is a sample.

Where might your own WOMM imagination take you? Do you trust your members enough to let them participate to create buzz for your products?

free hit counter




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: