MIT Sloan – “Products Often Ignore Customer Needs”

20 04 2007

This story helps to explain why you get 400 cable channels when all you really want is ten… and it confirms the research study by Bain & Company from our earlier post which indicated that business executives felt they didn’t know enough about their own customers needs.

Now we learn why…

MIT’s Sloan School of Management’s business journal says “knowing what consumers want from a product – is often ignored.” Businesses focus on product designs that are irrelevant to customer buying decisions leading to situations in the words of the late Peter Drucker, “the customer rarely buys what the business thinks it sells them.”

Just another argument for involving your customer and member throughout the product or service development process.




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