MIT Sloan – “Products Often Ignore Customer Needs”

20 04 2007

This story helps to explain why you get 400 cable channels when all you really want is ten… and it confirms the research study by Bain & Company from our earlier post which indicated that business executives felt they didn’t know enough about their own customers needs.

Now we learn why…

MIT’s Sloan School of Management’s business journal says “knowing what consumers want from a product – is often ignored.” Businesses focus on product designs that are irrelevant to customer buying decisions leading to situations in the words of the late Peter Drucker, “the customer rarely buys what the business thinks it sells them.”

Just another argument for involving your customer and member throughout the product or service development process.

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: