Cradle to Cradle – Intelligent Product Design Explored

19 04 2007


As we discussed in an earlier post, Cradle to Cradle is all about “intelligent product design” where product value and production complements the ecosystem.

This link outlines five separate case studies presented by Bill McDonough covering the following industries and companies:

  • Carpet: BASF, USA
  • Textile: Victor Innovatex, Canada
  • Automotive: Ford Motor Company, USA
  • Office Furniture: Herman Miller, USA
  • Activewear: Nike, USA



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