Car and Home Energy Needs from the Same Place?

11 04 2007

As you may have read in Fortune magazine’s green issue (April 2), Honda is developing a new business model that starts with new hydrogen-powered cars (the FCX) but may ultimately lead it to become a major competitor in home energy needs. Yup, Honda may be heating and powering your home one day too.

Talk about convergence. One bill, one energy source, one supplier for your car, the energy it uses, and your home energy needs too.

Just another example (as with our earlier post about Interface) where industry innovators are creating real disruption in the current marketplace by rethinking what “sustainability” means to business models, the products and services they create, and the improvements to them and society in lower costs that reduce external negative environmental, social, or economic problems.

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