Lesson of November 4th – Power of Community

Revelers in Lafayette Park across from the White House on election night.

Lost in the euphoria and the recent news headlines of the election of our first African American to the Office of the US Presidency is the recognition of a major strategy that guided the Obama Campaign through the primaries and now the Presidential Election.

It was joked and ridiculed at the Republican Convention.  But no one is laughing now.

Community organization won this election.   In fact, it transformed politics in this country forever.

A bottom up strategy giving average Americans a “direct” opportunity to “contribute” their energy, passion, talent and yes MONEY.

Obama won by giving the keys to the inmates in the asylum.

Thousands of unpaid volunteers who never participated in politics previously destroyed two well-heeled political brands (Clinton and McCain) on their way to the White House.

Only in America.  And here is the lesson for associations.

While much of this vaunted Obama machine was web-based featuring tools for e-commerce, social networking, and community organizing,  the lesser known neighborhood volunteer efforts run precinct by precinct made this campaign personal to millions.

Obama used community-centered politics to drive his campaign.

Just like InnoCentive, Ninesigma, ArtistShare, Open Architecture Network, and many others featured on these pages.

The research evidence proves that community-centered strategies that give end users freedom to create and drive innovation boost product and service growth.

Here’s a salute to our new President.  And one more for those brave enough to let the inmates co-create the future in your own associations.

The “I” Disease Threatens to Ruin Social Networks

Social media and online communities have great potential for fostering the growth and development of fresh thinking, exciting new products or services, or just to challenge the status quo.   But it is sad that more and more we wade through a thick soup of “I this” or “Me that” in how we communicate or collaborate.

This threatens the very heart of the credibility of Web 2.0 and other new approaches to management thinking among the wider audience who creates and consumes digital content.  The sharpest critics of open innovation of all kinds…the ones who still think email is a productivity tool…that listservs are our best way to collaborate… can happily point to this “me”ans of communication as further proof that the crowd is wrong, that the rank and file should never be allowed to collaborate or have a say in how products or services are developed with volunteer leaders and staff.

Good leaders lead by staying focused on the mission and being passionate without fear of losing the  attribution or critical acclaim.   They are the ones more respected by others because they can see their motives aren’t about self-promotion.

Let’s help ourselves.  Present ideas and opinions with force and passion but with a little less “me.”

TED Conference Injects Crowdsourcing

If you are a devotee of TED’s videos you know that this event has has some amazing presentations. I have been jealously watching them for years since the event was started by Richard Saul Wurman. But I always wondered whether people walk away from such an inspiring event and feel a little frustrated as the enthusiasm runs through their fingers like so much sand without marshaling that emotion into real projects.

This year TED looks like they are fixing that problem by bolting on a crowdsourcing attendee experience using a new software product called Kluster.

Watch this video to see how they plan to do it. (Click on image)

Over the 72 hours of TED, they plan to use the power of the audience and the rapid-prototyping system and software to develop a tangible product. And we can all join the party. You can sign up here.

Good luck guys.