MPI PEC North America in Houston is a good place for me to return to the blog with a presentation on how key MegaTrends affect associations and their events. I presented along with my UK colleague Vanessa Cotton of ExCel in London.
Here is the session overview:
MegaTrends
- Global Economy
- Demographic Shifts
- Science and Technology Advancements
- Sustainability
- Open vs Closed System
Association Trends
- Global Strategy
- Standard Product Development
- Business Metrics & Measures
- Customer Attention Deficit
- ISO Credible Sources
- Customer Experience Management
- Regionalization (Planning/Infrastructure)
- Hot Regions
Association Meeting Trends
- Alliance and partnership development – ongoing conf business (co-branding, outreach, BD, sponsor channels)
- Product development process – event business strategy, end user integration
- Customer “value add” experience design – mapping before, during and after experiences
- Digitizing and monetizing conference content – taking face 2 face content and distributing it more widely
This version does not contain builds and embedded video.
A link to this post will be in the February 6, 2008 issue of Regional Community Development News. It will be on-line February 7 at http://regional-communities.blogspot.com/ Please visit, check the tools and consider a link. Tom