The old Apple marketing mantra was never more appropriate than today.
In the light of the Web 2.0 experiences gleaned from the McKinsey studies last week, we need to ask a central question.
How can we use these tools to make product and service experiences faster to deliver and use, better than the user experience before Web 2.0, and more cost effective in terms of their financial and human resource costs?
First, appreciate the difference that Web 2.0 can add to your member/customer experience strategy. Watch this video to see the new dimensions open to those who dare to think different.
